New Gap logo discussions on design forum

The old Gap logo was quite iconic, and now is seems to have been re-branded and the response is mostly negative (on this forum anyway.) The major criticisms are that it is likened to word art, or a company from the mid nineties. Personally I don't understand how it can work in B&W, or be adaptable enough to warrant such a simplistic logo.

Look here to see the full discussion; http://www.designforums.co.uk/logos-identity-branding/6255-new-gap-logo.html