Cool Brands 2 BBC 6 Music

I listen to BBC 6 music frequently on the DAB radio in our kitchen. They definitely deserve their place among cool brands because they epitomise (for me) understated coolness. They ooze quality, diversity of music and good taste. Becoming a successful brand within an already packed online and digital radio market must have been no small feat! Their brand identity is solid and simple, fitting nicely under the BBC umbrella and forging a secure place for themselves to bloom.